Smartyfair
The first principle is that you must not fool yourself, and you are the easiest person to fool.

In plain words

The easiest person to fool is you, so check yourself first.

Where these words come from

How sure this is
93% sureThese words were traced back to where they first appeared. That source is listed below.
What turned up
"Cargo Cult Science," Caltech commencement address (1974); also in Surely You're Joking, Mr. Feynman!, p. 343
Occasion
1974
Sources checked

Nothing made from these words yet — Storyfaire is where they get made.

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