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We have to design for the way people really behave, not as engineers or economists would prefer them to behave.
Don Norman
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Where these words come from

How sure this is
95% sureThese words were traced back to where they first appeared. That source is listed below.
What turned up
Simplicity Is Highly Overrated (2007), addendum; Exact wording and attribution checked.
Work
Simplicity Is Highly Overrated (2007), addendum
Sources checked
  • jnd.orgChecked using manual, 21 October 2026Simplicity Is Highly Overrated (2007), addendum; Exact wording and attribution checked.

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